BRAND DECISION
Question convention. Change the standard.
POROROCA is a branding partner that takes responsibility all the way through execution, working hand in hand with management and the organization to ensure decisions are fully carried out.We believe corporate branding is not about creating something, but about establishing the foundations for sound management decisions. That is why the projects we take on often begin in a state where the problem itself is still unclear. Unarticulated discomfort. Assumptions that have become blurred deep within decision-making. Problems with no visible cause, or perceptions that cannot yet be organized. We engage directly with these conditions as they are. Branding is neither mere decoration nor a short-term initiative. It is not something that can be achieved solely by the capabilities of an external production company, nor something that delivers instant results. A brand is the outward expression of an organization’s accumulated ways of thinking and making decisions. For this reason, we do not assume an approach that can be completed within a single department. Including top management and the organization as a whole, we take responsibility for the judgments of where to commit and what to let go—and we remain involved throughout. That, to us, is the work of branding.
Together, we build corporate brands
that speak to the world.
Great Brands, Together.
ASSET 1Built Foundations
19Years
Branding Design:
Practice and Education
55+companies
Brand Consulting Track Record
Experience and expertise are proportional.
I have worked across both corporate branding practice and education, designing brands that function in real decision-making environments. I bring decision frameworks that are reproducible across industries and organizational scales.
ASSET 2Thinking Frameworks
TBTTotal Branding Thinking
A way of thinking that designs brands
through both revenue and awareness.
We do not treat brand elements in isolation. Strategy and expression, awareness and revenue, philosophy and execution are all handled as a single, integrated design. Through creative direction that unifies marketing and branding, we consistently design everything from the brand’s value proposition and positioning to its visual identity and communication. As a result, we address core management challenges head-on—such as wanting to sell but not selling, or wanting to be known but not being understood—at their root.
→ Total Branding Thinking
ASSET 3Decision Criteria
BDQBranding Design Quality
From intuition to decision-making—our
proprietary design evaluation metrics.
BDQ is an evaluation framework that judges design not by intuition, but by whether it contributes to brand value. It enables management, communications, and creative teams to make decisions based on the same standard.
→ BDQ (Branding Design Quality)